How to increase sales on Amazon?

What this means is that while deciding the price of your products, do not go by keeping the profits on the sales of every unit. Instead, look at the profits that you will have per month. Having a lower profit margin per unit can help you stay ahead in the competition that will eventually lead to more sales volume and thus more profits per month. But, if you are profit conscious for each unit that you sell, it may make your products be on the higher side of the pricing which can lead to less number of people buying your products. You should be strategizing your pricing in a manner that leverages the number of potential buyers that platforms like Amazon have. 

Also, note that pricing is a dynamic decision. It is not something that you can just decide once and that’s it. It will depend on the stage of the product lifecycle. If your products are new in the market, you need to have a very low-profit margin. Once you start to gain popularity and traffic, then you can go ahead and increase your margin. You can read more on Pricing strategy in our article titled “Pricing Products on Amazon, Flipkart and Other Marketplaces“.

3. Product Reviews: A research claims that 90% of consumers online believe their purchasing choices are influenced by product reviews. So, you should definitely work on getting as much seller feedback and product reviews as you possibly can. However, at the same time, you should also make sure that you are not violating Amazon’s Review Policies. While the number of reviews certainly play a very important role in improving conversion, the quality of reviews must not be overlooked. 2 reviews with specific details about the product experience are way better than 10 5-star reviews with comments like “Good”, “great product” and other one-liners. Reviews influence the buying decisions of your page visitors, so reviews that help them clearly decide are the ones that you should be focusing on.

4.Use high-quality images: In online marketplaces, your buyers cannot touch or feel the products. So, it’s a no brainer that the only way one can set the expectations is through the images. Your product images should be of high quality so the potential buyers can zoom in and out clearly to understand the product. There should be images from multiple angles. Another very important aspect of it is including in-use images as well. This helps your page visitors picture themselves with the product and converts them into buyer. E.g. if you sell a comforter, you should include an image of the comforter in a bed room as well.